Friday Health Plans 2020
Agency: LRXD
Role: Associate Creative Director
Unlike a typical health insurance company, Friday asked their members what kind of benefits they would actually want. This led to new benefits like unlimited $0 mental health and primary care visits that we featured in our fourth annual campaign for the brand.
Healthy Bodies and Brains :30
Leeches :15
Itchy :15
To round out the campaign, we created digital and OOH ads that point out the ironies of health insurance and its inability to provide basic benefits at affordable prices.
