MegaFood

Agency: Common Good (Formerly LRXD)
Role: Creative Director

We set out to create an ownable brand campaign to set MegaFood apart in the supplement category, while championing their integrity and commitment to quality ingredients.

We created a campaign that reframed the conversation around health and wellness. We didn’t tell people what they should value or how they should manage their own health. Instead, we showed how MegaFood focuses on what matters most to their company — transparency, real ingredients, social responsibility — so every individual can focus on what matters most to them.