Nature’s Sunshine

Agency: LRXD
Role: Associate Creative Director

As the first company to put herbs into capsules, Nature’s Sunshine knows their way around Earth’s most powerful ingredients. In their first direct-to-consumer campaign, we introduced customers to these pure and potent supplements and what it means to harness the healing powers of nature and become a force of nature.

NSUN_2020-Campaign_OOH_Comp1-1840x1227.jpg
NSUN_2020-Campaign_OOH_Comp2-1840x1227.jpg
NSUN_2020-Campaign_OOH_Comp3-1840x1227.jpg

Epic, aerial imagery of people immersed in natural settings was framed inside the silhouette of the Nature’s Sunshine supplement bottle to demonstrate how the herbal remedies contained in those packages can help fuel your life out in the world.

Screen%2BShot%2B2021-01-27%2Bat%2B10.33.59%2BPM.jpg
Screen+Shot+2021-01-27+at+10.34.04+PM.jpg

Unleash Your Strength :15

The Power of Science :15

Elderberry :06

Turmeric :06