Ashley Rutstein

Freelance Creative Director & Copywriter

Noosa Yoghurt

Agency: EVB
Role: Copywriter

Website

Noosa is no ordinary yoghurt, so we couldn't give them just any ordinary website. As part of the site redesign, we wrote fun copy that showed off the brand's laid-back Aussie culture to introduce the product to new customers during a nationwide expansion.

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Radio

As part of Noosa's nationwide expansion, we ran radio spots in the beautiful beach town of Tampa, Florida, which just so happened to have a lot in common with our own beach town of Noosa, Australia and the yoghurt that came out of it.

Denver OOH

To show our Colorado pride, we built an entire billboard out of noosa lids.

New Markets OOH

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FlipYoLid

Fans of Noosa are BIG fans of Noosa. Every time they peel back that lid, it leaves them speechless, so we tried to help them out with fun speech bubbles printed on all the foil lids.